Kwiminyaka embalwa edlulileyo, imakethi yezithambiso ye-APAC ibone utshintsho olukhulu. Okubaluleke kakhulu kukuxhomekeka kakhulu kumaqonga eendaba ezentlalo kunye nokulandelwa okukhulayo kwabantu abanefuthe kubuhle, abatshintsha indlela xa kufikwa kwiindlela zamva nje.
Uphando oluvela kwiMordor Intelligence lubonisa ukuba indawo idlala indima ebalulekileyo ekuthengisweni kwezithambiso ze-APAC, apho abathengi basezidolophini bechitha imali ephindwe kathathu kwiimveliso zokhathalelo lweenwele nezolusu xa kuthelekiswa nezo zisemaphandleni. Nangona kunjalo, idatha ikwabonise ukuba impembelelo ekhulayo yeendaba kwiindawo zasemaphandleni ibe nefuthe elikhulu kwintengiso, ingakumbi kwicandelo lokhathalelo lweenwele.
Xa kufikwa kukhathalelo lolusu, abantu abadala abaninzi kunye nokuqonda abathengi kuyaqhubeka nokukhuthaza ukukhula kweemveliso ezichasene nokwaluphala. Okwangoku, iindlela ezintsha ezifana 'ne-skinimalism' kunye ne-hybrid cosmetics ziyaqhubeka nokukhula ngokuthandwa, njengoko abathengi baseAsia befuna amava okuhombisa alula. Ngelixa kukhathalelo lweenwele kunye nokhathalelo lwelanga, iimeko zendalo kunye nobushushu obunyukayo zinyusa ukuthengiswa kweemveliso kwezi ndawo, kwaye zivuselela ngokukhawuleza umdla kwizithako zokuziphatha kunye neefomyula.
Ityhila izihloko ezinkulu, izinto ezintsha, kunye nemingeni kwiinkonzo zokhathalelo lolusu, iinwele, ukhathalelo lwelanga, kunye nobuhle obuzinzileyo, i-in-cosmetics Asia ibuya nge-7-9 kaNovemba 2023 iza kuveza i-ajenda epheleleyo yeemveliso ukuze zihambe phambili.
Ikamva elizinzileyo
Kwiminyaka embalwa edlulileyo, ukukhula kolwazi lwabathengi kunye namandla okuthenga e-Asia kudale utshintsho olukhulu oluya kwiimveliso kunye neendlela ezizinzileyo. Ngokophando oluvela kwi-Euromonitor International, ama-75% abantu abaphendule kuphando kwindawo yobuhle kunye nokhathalelo lomntu ngamnye babeceba ukuphuhlisa iimveliso ezinezibhengezo ze-vegan, zemifuno kunye nezezityalo ngo-2022.
Nangona kunjalo, imfuno yezinto zokuthambisa ezinesimilo ayikokubumba nje iimveliso ezintsha kunye neenkonzo kodwa ikwayindlela iimpawu ezisebenza kwaye zinxibelelana ngayo nabathengi bazo. I-Euromonitor icebise ukuba iimpawu zokuthambisa zigxile kwimfundo yabathengi kunye nokungafihli nto ukuze zinxibelelane ngempumelelo nabathengi kwaye zikhuthaze ukuthembeka kweempawu.
Imfundo yokhathalelo lolusu
Ixabisa i-USD $76.82 yeebhiliyoni ngo-2021, imakethi yokhathalelo lolusu ye-APAC kulindeleke ukuba ibone ukukhula okukhulu kwiminyaka emihlanu ezayo. Oku kungenxa yokwanda kweengxaki zokhathalelo lolusu kunye nokuqonda ubuhle phakathi kwabathengi baseAsia. Nangona kunjalo, kukho imingeni ethile ekufuneka yoyiswe ukuze kugcinwe le ndlela. Oku kuquka ukunamathela kwimigaqo karhulumente, imfuno yabathengi yokupakisha okuzinzileyo, kunye neemveliso kunye neendlela zokuziphatha ezingenankohlakalo.
Inkqubo yemfundo yalo nyaka kwi-in-cosmetics Asia iza kugxininisa ezinye zezona zinto ziphambili kwimarike yokhathalelo lolusu ye-APAC, kunye nendlela iimpawu ezijongana ngayo nemingeni ebalulekileyo yeshishini. Iqhutywa yi-Asia Cosme Lab kwaye ibanjelwe kwi-Marketing Trends and Regulations Theatre, iseshoni malunga ne-Skintone Management iya kungena nzulu kwinguquko yemarike, apho ukubandakanywa kwabantu bonke kukhuthazwa ngakumbi, ngelixa ikwakhuthaza umbala wesikhumba ofanelekileyo kunye nolusu.
Ubuchule kwiSuncare
Ngowama-2023, ingeniso kwimarike yokukhusela ilanga ye-APAC ifikelele kwi-USD $3.9 yeebhiliyoni, kwaye kuqikelelwa ukuba imakethi iya kukhula nge-5.9% CAGR kwiminyaka emihlanu ezayo. Enyanisweni, ngenxa yezizathu ezahlukeneyo zokusingqongileyo kunye noluntu eziqhuba olu lwando, lo mmandla ngoku ungoyena ukhokelayo kwihlabathi liphela.
USarah Gibson, uMlawuli weMicimbi ye-in-cosmetics Asia, uthe: “I-Asia Pacific yeyona marike yobuhle iphambili kwihlabathi liphela, kwaye ngenxa yoko, amehlo ehlabathi agxile kummandla kunye notshintsho oluveliswa apho. Inkqubo yeMfundo ye-in-cosmetics Asia iya kukhanyisa le marike itshintsha ngokukhawuleza, igxile kwiindlela eziphambili, imingeni kunye nophuhliso.
"Ngokudibanisa iiseminari zobugcisa, imiboniso yemveliso kunye nezithako, kunye neeseshoni zeendlela zokuthengisa, inkqubo yemfundo ye-in-cosmetics Asia iya kugxininisa izinto ezintsha ezinkulu kubuhle obuzinzileyo nobunemilinganiselo yokuziphatha namhlanje. Njengoko ubhaliso lwabakhenkethi ngaphambi komboniso okwangoku luphezulu kakhulu, kukho imfuneko eqinisekisiweyo yokuqonda okungcono kunye nemfundo kushishino - nto leyo i-in-cosmetics Asia ilapha ukuyibonelela."
Ixesha leposi: Okthobha-25-2023