Kule minyaka imbalwa idlulileyo, imakethi yezithambiso ze-APAC ibone utshintsho olukhulu. Ubuncinci ngenxa yokuthembela okwandisiweyo kumaqonga eendaba ezentlalo kunye nokunyuka kokulandelayo kwabaphembeleli bobuhle, abahambisa umnxeba xa kuziwa kwiindlela zamva nje.
Uphando oluvela kwiMordor Intelligence lucebisa ukuba indawo idlala indima ebalulekileyo ekuthengisweni kwezithambiso ze-APAC, kwaye abathengi basezidolophini bachitha imali ephindwe kathathu kukhathalelo lweenwele kunye neemveliso zeskipa xa kuthelekiswa nezo zisemaphandleni. Nangona kunjalo, idatha ibonise ukuba impembelelo ekhulayo yeendaba kwiindawo zasemaphandleni iye yachaphazela kakhulu ukuthengisa, ngokukodwa kwicandelo lokunakekelwa kweenwele.
Xa kufikwa kukhathalelo lwesikhumba, ukwanda kwabantu abadala kunye nokwazisa abathengi kuyaqhubeka nokukhuthaza ukukhula kweemveliso ezichasene nokuguga. Ngeli xesha, iindlela ezintsha ezifana 'ne-skinimalism' kunye ne-hybrid cosmetics ziyaqhubeka nokukhula ekuthandeni, njengoko abathengi base-Asia befuna amava e-cosmetic alungelelanisiweyo. Ngelixa kukhathalelo lweenwele kunye nokhathalelo lwelanga, iimeko zokusingqongileyo kunye nokunyuka kwamaqondo obushushu kunyuka ukuthengiswa kwemveliso kwezi ndawo, kwaye ngokukhawuleza kuvusa umdla kwizithako zokuziphatha kunye nokwakheka.
Ukukhupha ezona zihloko zikhulu, iinguqulelo ezintsha, kunye nemiceli mngeni kulo lonke ukhathalelo lwesikhumba, ukhathalelo lweenwele, ukhathalelo lwelanga, kunye nobuhle obuzinzileyo, kwi-cosmetics yase-Asiya ibuya nge-7-9 kaNovemba ka-2023 iya kuthi iveze i-ajenda ebanzi yeebrendi ukuya phambili kwigophe.
Ikamva elizinzileyo
Kwiminyaka embalwa edlulileyo, ukukhula kokuqonda kwabathengi kunye namandla okuthenga e-Asiya kudale utshintsho olunamandla olubhekiselele kwiimveliso ezizinzileyo kunye nezenzo. Ngokophando oluvela kwi-Euromonitor International, i-75% yabaphenduli bophando kwindawo yobuhle kunye nendawo yokunyamekela abantu babecwangcisa ukuphuhlisa iimveliso kunye namabango e-vegan, imifuno kunye nezityalo kwi-2022.
Nangona kunjalo, imfuno yezothambiso ezisesikweni ayibumbi nje iimveliso kunye neenkonzo ezintsha kodwa nendlela iibrendi ezisebenza ngayo kunye nokunxibelelana nabathengi bazo. I-Euromonitor iye yacebisa ukuba iimpawu ze-cosmetic zigxile kwimfundo yabathengi kunye nokungafihli ukuthetha ngokufanelekileyo kunye nabathengi kunye nokukhuthaza ukunyaniseka kwe-brand.
Imfundo kukhathalelo lwesikhumba
Ixabisa i-USD $76.82 yeebhiliyoni ngo-2021, imakethi ye-APAC yokhathalelo lwesikhumba kulindeleke ukuba ibone ukukhula okubonakalayo kule minyaka mihlanu izayo. Oku kubangelwa kukwanda kokuxhaphaka kokuphazamiseka kwesikhumba kunye nokuqonda kobuhle phakathi kwabathengi baseAsia. Nangona kunjalo, kukho imingeni ethile ekufuneka yoyisiwe ukuze kugcinwe lo mzila. Oku kubandakanya ukuthobela imimiselo karhulumente, imfuno yabathengi yokupakishwa okuzinzileyo, kunye nemilinganiselo yokuziphatha, iimveliso ezingenankohlakalo kunye nemiqulu.
Inkqubo yemfundo yalo nyaka kwi-i-cosmetics Asia iya kuqaqambisa ezinye zezinto eziphambili kwimarike ye-APAC ye-skincare, kunye nendlela ii-brand ezithatha ngayo imingeni ephambili yoshishino. Iqhutywa yi-Asia Cosme Lab kwaye ibanjelwe kwiTheatre Trends kunye neMigaqo yeThiyetha, iseshoni yoLawulo lwe-Skintone iya kungena nzulu kwi-evolution yemarike, apho ubandakanyo luyanda kakhulu, ngeli lixa ikwakhuthaza ithoni yesikhumba esifanelekileyo kunye nebala.
Utshintsho kwi-Suncare
Ngo-2023, ingeniso kwimakethi yokukhusela ilanga ye-APAC yafikelela kwi-USD $3.9 yezigidigidi, kuqikelelwa ukuba imakethi iya kukhula nge-5.9% ye-CAGR kule minyaka mihlanu izayo. Ngapha koko, ngezinto ezahlukeneyo zokusingqongileyo kunye nezentlalo eziqhuba oku kunyuka, lo mmandla ngoku uyinkokeli yehlabathi.
USarah Gibson, uMlawuli woMsitho wezinto zokuthambisa zase-Asia, uthe: “I-Asia Pacific yeyona ntengiso yobuhle kwihlabathi liphela, kwaye ngenxa yoko, amehlo ehlabathi agxile kulo mmandla nakwizinto ezintsha eziveliswa apho. Inkqubo yezeMfundo yaseAsia kwi-cosmetics iya kukhanya kule marike ikhula ngokukhawuleza, igxile kwiindlela eziphambili, imingeni kunye nophuhliso.
“Ngokudityaniswa kweesemina zobugcisa, imiboniso yemveliso kunye nezithako, kunye neeseshini zeendlela zokuthengisa, inkqubo yemfundo ye-cosmetics yase-Asia iya kuqaqambisa eyona nguqulelo inkulu kubuhle obuzinzileyo nobunesimilo namhlanje. Ngobhaliso lwangaphambi komboniso lwabatyeleli ngoku olukwirekhodi ephezulu, kukho imfuno eqinisekisiweyo yokuqonda ngcono kunye nemfundo kushishino-izinto zokuthambisa zase-Asiya zilapha ukuze zibonelele. "
Ixesha lokuposa: Oct-25-2023