I-COVID-19 ibeke u-2020 kwimephu njengowona nyaka wembali kwisizukulwana sethu. Ngelixa intsholongwane yaqala ukudlala emva kokuphela konyaka ka-2019, impilo yehlabathi, ezoqoqosho, intlalontle kunye nezopolitiko iziphumo zobhubhane ziye zabonakala ngokwenene ngoJanuwari, ngokuvalwa, ukungenelela ekuhlaleni kunye nesiqhelo esitsha sokutshintsha ubuhle belizwe, kunye nehlabathi, njengoko sisazi.
Ngelizwe elithatha ixesha elide lokunqumama, isitalato esikhulu kunye nokuthengisa okuhambayo konke kodwa komile. Ngelixa urhwebo lwe-e-commerce luye lwakhula, umsebenzi we-M&A uye wacotha ukuma, ukuchacha njengoko iimvakalelo zikhula ngokuthe ngcembe ecaleni kwentetho yokuchacha kwikota yokugqibela. Iinkampani zakha zathembela kwizicwangciso zeminyaka emihlanu zakudala zakrazula iincwadi zemithetho kwaye zachaza ubunkokeli bazo, kunye nezicwangciso zabo, ukuziqhelanisa noqoqosho oluguquguqukayo nolungalindelekanga, ngelixa ilifa lemveli lalahleka kwaye ii-indies zaphoswa liqhinga. Impilo, ucoceko, idijithali kunye nokuba sempilweni kuye kwaba ngamabali empumelelo yobhubhane njengoko abathengi balala kwimikhwa emitsha emiselwe ukuhlala, ngelixa i-ultra-luxe kunye neemarike ezinkulu zicinezela umbindi kwishishini njengoko kwaqala ukubuyiswa kwe-GVC okumilise okwe-K.
Ukusweleka kukaGeorge Floyd kukhuthaze uhlaselo kunye nokuvuswa kwentshukumo yeBlack Lives Matter, sesinye isiganeko esibalulekileyo esathi sabakho ngonyaka ka-2020, sikhuthaza ukujongwa kwakhona komzi-mveliso kunye nokujonga izinto ezikhohlakeleyo eziye zabumba inguqu entsha nengazange ibonwe ngaphambili kwilizwe lobuhle. Iinjongo ezilungileyo kunye namabango angenasiseko awasamkelwa njengemali yotshintsho lokwenyani - ukutshintsha oko, ungaphazamisi, akukho lula kwiinkampani ezinamafa agxininiswe kwii-ajenda zabamhlophe. Kodwa i-revolution ethi, kancane kancane, iqhubeke ikhula imilenze.
Ngoko, yintoni elandelayo? Yintoni enokulandela ukushukuma okukhulu kwehlabathi okuthe kulo nyaka, ngokwenyani, kusithwaxe entloko? Ngelixa u-2020 wanika ihlabathi ithuba lokucofa iqhosha lokuseta ngokutsha, singazithatha njani izifundo zalo njengeshishini, siwumise ngokutsha umnikelo wethu kwaye, sichaze ngamanye amaxesha uMongameli wase-US uMnyulo uJoe Biden, sakhe umva ngcono?
Okokuqala, njengoko uqoqosho lufumana amandla, kubalulekile ukuba iimfundiso zika-2020 zingalahleki. Iinkampani kufuneka zithweswe uxanduva lokuba umtsalane oyintloko wobungxowankulu awuyongameli imfuneko yokwenyani nengxamisekileyo yokukhula kweshishini ngokweenqobo ezisesikweni, okuyinyaniso nokuzinzileyo, ukukhula okungekho kwiindleko zokusingqongileyo, okungabahoyiyo abantu abambalwa, kwaye oko kuvumela ukhuphiswano olunobulungisa nolubekekileyo kumntu wonke. Simele siqinisekise ukuba i-BLM yintshukumo, kunokuba ibe ngumzuzwana, izicwangciso zokwahlukana, ukuqeshwa kunye nokuguqulwa kobunkokeli akusona isenzo se-PR lip service eyenziwa ngexesha leengxabano, kwaye i-CSR, isenzo sokutshintsha kwemozulu kunye nezibophelelo ezikhulayo kuqoqosho lwesetyhula ziyaqhubeka nokubumba ihlabathi lezoshishino esisebenza kulo.
Thina njengeshishini, kunye noluntu, sinikwe imbumbulu yegolide ngohlobo luka-2020. Ithuba lokutshintsha, ukuhluba imarike yethu ehluthe ngokugqithisileyo kubantu kunye nemveliso, kwaye samkele inkululeko ezukileyo kunye nenkululeko enikezelwayo yokwahlukana nemikhwa emidala kunye nokuseka indlela entsha yokuziphatha. Akuzange kubekho ithuba elicace kangaka lenguqu eqhubela phambili. Nokuba luthungelwano lonikezelo olushukumayo ukuze luvelise ngokuzinzileyo ngakumbi, indlela yeshishini ekwalathiswe ngokutsha yokulahla isitokhwe esifileyo kunye nokutyala imali kwabo baphumeleleyo kwi-COVID-19 njengezempilo, impilo-ntle kunye nedijithali, okanye ukuzihlalutya okwenyani kunye nesenzo sokudlala indima, nokuba inkulu okanye incinci inkampani, ekukhankaseleni ishishini elahlukileyo.
Njengoko sisazi, ihlabathi lobuhle alinanto xa lingenakuqiniswa, kwaye ibali layo lokubuya ngokungathandabuzekiyo liya kuba yinto yokubukela kwi-2021. Ithemba kukuba, kunye naloo mvuselelo, imboni entsha, eyomeleleyo, kwaye ehloniphekileyo iyakhiwa - kuba ubuhle abuyi ndawo, kwaye sinabaphulaphuli abathinjiweyo. Ke ngoko, kukho uxanduva kubathengi bethu ukuba baqaqambise indlela yokuziphatha, ezinzileyo kunye neshishini eliyinyani linokulungelelanisa ngokugqibeleleyo noloyiso lwezemali.
Ixesha lokuposa: Apr-28-2021