I-COVID-19 ibeke unyaka ka-2020 emephini njengonyaka wembali wesizukulwana sethu. Nangona intsholongwane yaqala ukusebenza ekupheleni kuka-2019, iziphumo zempilo yehlabathi, ezoqoqosho, ezentlalo nezopolitiko zobhubhane zabonakala ngokwenene ngoJanuwari, kunye nokuvalelwa ngaphandle, umgama phakathi kwabantu kunye nokutshintsha okutsha kwendlela yobuhle, kunye nehlabathi, njengoko sisazi.
Njengoko ihlabathi lithatha ikhefu elide, iivenkile ezinkulu nezihambahambayo zonke ziphantse zoma. Ngelixa urhwebo lwe-e-commerce lukhula, imisebenzi ye-M&A iye yehla yaya kuma, iphinda ibuyele kwimeko yesiqhelo njengoko iimvakalelo zikhula kancinci kunye nentetho yokubuyela kwimeko yesiqhelo kwezi kota zidlulileyo. Iinkampani ezazikade zixhomekeke kwizicwangciso zeminyaka emihlanu zakudala zakrazula iincwadi zemithetho zaza zachaza ubunkokeli bazo, kunye namaqhinga azo, ukuze zilungele uqoqosho olukhawulezayo nolungaqikeleliyo, ngelixa ilifa lilahlekile kwaye abantu abazimeleyo bephoswe licebo. Impilo, ucoceko, idijithali kunye nokuphila kakuhle kwaba ngamabali empumelelo yobhubhane njengoko abathengi babelele kwimikhwa emitsha eyayiza kuhlala ixesha elide, ngelixa iimarike zodidi oluphezulu kunye neemarike ezinkulu zazicinezela phakathi kweshishini njengoko ukubuyela kwimeko yesiqhelo ye-GVC kwaqala.
Ukufa kukaGeorge Floyd kwakhuthaza ukuhlaselwa nokuvuswa kwentshukumo yeBlack Lives Matter, enye inguqu ebalulekileyo eyaphakanyiswa ngonyaka ka-2020, yavuselela ukujonga izinto ngasemva nakwimeko enzima kushishino, nto leyo eye yabumba inguqu entsha nengazange ibonwe ngaphambili kwihlabathi lobuhle. Iinjongo ezilungileyo kunye namabango angenasiseko ayisamkelwa njengemali yotshintsho lokwenyani - utshintsho olungelula kwiinkampani ezinelifa eligcwele kwiinjongo zabamhlophe. Kodwa utshintsho oluqhubeka kancinci kancinci.
Ngoko ke, yintoni elandelayo? Yintoni enokulandela utshintsho olukhulu lwehlabathi oluye lwasibetha ngamandla kulo nyaka? Nangona u-2020 unike ihlabathi ithuba lokucofa iqhosha lokuseta kwakhona, singazifunda njani izifundo zalo, sitshintshe umnikelo wethu, size sichaze uMongameli waseMelika u-Elected Joe Biden, sakhe kwakhona ngcono?
Okokuqala, njengoko uqoqosho lusiya luqina, kubalulekile ukuba iimfundiso zika-2020 zingalahleki. Iinkampani kufuneka zithwaliswe uxanduva lokuba ukutsala kwentloko yobungxowankulu akuyoyisi imfuneko yokwenyani nengxamisekileyo yokukhula kweshishini okunemilinganiselo yokuziphatha, okuyinyani nokuzinzileyo, ukukhula okungayi kuchitha imali kwindalo esingqongileyo, okungayityesheliyo imibutho emincinci, kwaye okuvumela ukhuphiswano olufanelekileyo noluhloniphekileyo kubo bonke. Kufuneka siqinisekise ukuba i-BLM yintshukumo, endaweni yokuba ibe yinto nje yomzuzwana, amaqhinga okwahlukana, ukuqeshwa kunye nokutshintsha kobunkokeli akuyonto yokubonisa intetho ye-PR eyenziwa ngamaxesha eengxabano, kwaye ukuba i-CSR, isenzo sokutshintsha kwemozulu kunye nezibophelelo ezikhulayo kuqoqosho olujikelezayo ziyaqhubeka nokubumba ihlabathi leshishini esisebenza kulo.
Thina njengeshishini, kunye noluntu, sinikwe ithuba elihle ngo-2020. Ithuba lotshintsho, lokuhlutha imarike yethu exineneyo ebantwini nakwimveliso, kwaye samkele inkululeko ezukileyo kunye nenkululeko enikezelwayo ukuze siphule imikhwa emidala size simise iindlela ezintsha zokuziphatha. Akukaze kubekho ithuba elicacileyo kangaka lotshintsho oluqhubekayo. Nokuba oko kukutshintsha kwekhonkco lokubonelela ukuze kuveliswe ngokuzinzileyo, indlela yeshishini eqondiswe ngokutsha yokulahla amasheya afileyo kunye nokutyala imali kubaphumeleleyo kwi-COVID-19 njengempilo, impilo-ntle kunye nedijithali, okanye uhlalutyo lokwenyani kunye nesenzo sokudlala indima, nokuba inkulu okanye incinci kangakanani inkampani, ekukhankaseleni ishishini elahlukeneyo ngakumbi.
Njengoko sisazi, ihlabathi lobuhle alinto yanto ukuba alikho, kwaye ibali lalo lokubuya ngokuqinisekileyo liza kuba lelokubukela ngo-2021. Ithemba kukuba, ecaleni kolo vuselelo, kwakhiwa ishishini elitsha, elinamandla, nelihloniphekileyo - kuba ubuhle abuyi ndawo, kwaye sinabaphulaphuli abaninzi. Ke ngoko, kukho uxanduva kubathengi bethu lokugxininisa indlela ishishini elinokuziphatha, elizinzileyo neliyinyani elinokuhambelana ngayo ngokugqibeleleyo nokuphumelela kwezemali.
Ixesha lokuthumela: Epreli-28-2021