1. Umthengi Omtsha Wobuhle: Oxhotyiswe, Onesimilo Novavanyo
Ubuhle butshintsha kakhulu njengoko abathengi bejonga ngakumbi inkathalo yobuqu ngelensi yokuziveza kunye noxanduva loluntu. Abathengi banamhlanje abasaneliswanga zizimangalo ezingacacanga.ubunyani, ukubandakanywa kunye nokungafihlisi ngokupheleleyoezivela kwiimpawu.
A. Ubunikazi - Ubuhle Buqala Ukuthatha Inqanaba Eliphambili
Ukwanda "kwentshukumo yobuhle" kuguqule izimonyo kunye nokhathalelo lolusu lwaba zizixhobo ezinamandla zokuzazisa. Abathengi beGen Z ngoku bavavanya iimpawu ngokusekelwe ekuzibopheleleni kwabo kwiintlobo ngeentlobo kunye nezizathu zentlalo. Iinkokeli zemarike ezifana neFenty Beauty zibeka imigangatho emitsha ngeenkonzo zazo.Uluhlu lwesiseko esinemithunzi engama-40, ngelixa iimpawu ezizimeleyo ezifana neFluide ziphikisana nemigangatho yesini ngemigca yobuhle yabantu besini esinye. E-Asia, oku kubonakala ngokwahlukileyo - inkqubo yeShiseido yophawu lwaseJapan ethi “Beauty Innovations for a Better World” iphuhlisa iimveliso ngokukodwa zabantu abadala, ngelixa iPerfect Diary yaseTshayina isebenzisana nabaculi basekuhlaleni kwiingqokelela ezilinganiselweyo ezibhiyozela ilifa lengingqi.
B. Uguquko lweSkimanialism
Intshukumo yobhubhane ethi “akukho makeup” iguqukele kwindlela ephucukileyo yobuhle obuncinci. Abathengi bayamkelaiimveliso ezinemisebenzi emininziezibonelela ngeziphumo eziphezulu ngamanyathelo amancinci. I-Super Serum Skin Tint ethandwa kakhulu yi-Ilia Beauty (ene-SPF 40 kunye neenzuzo zokhathalelo lolusu) ikhule ngama-300% ngo-2023, nto leyo ebonisa ukuba abathengi bafuna ukusebenza kakuhle ngaphandle kokuphazamiseka. Imidiya yoluntu ikhuthaza olu hlobo lwenkqubo ngokusebenzisa iindlela ezisasazwayo ezifana "nokujikeleza ulusu" (ukutshintsha ubusuku bokukhucululwa kwesikhumba, ukuchacha kunye nokufuma) ezifumene imbono engaphezulu kweebhiliyoni ezi-2 zeTikTok kunyaka ophelileyo. Iimpawu ezicinga phambili ezifana nePaula's Choice ngoku ziyabonelela.abakhi berejimeni abalungiselelwe wenaezenza kube lula ezi nkqubo zintsonkothileyo.
2. Isayensi Idibana Nokubalisa Amabali: Uguquko Lokuthembeka
Njengoko abathengi besiya besazi ngakumbi ngezithako, iimpawu kufuneka zixhase amabango aboubungqina besayensi obungenakuphikiswangelixa besenza ubuchwepheshe obuntsonkothileyo bufikeleleke lula.
A. Ubungqina bezonyango buba yingxaki etafileni
Ama-70% abathengi bezokhathalelo lolusu ngoku bahlola iilebhile zemveliso ukuze bafumane ulwazi lweklinikhi. I-La Roche-Posay inyuse umgangatho nge-UVMune 400 sunscreen yabo, equka imifanekiso emincinci ebonisa indlela isihluzo sabo esinelungelo lobunikazi esidala ngayo "i-sunshield" kwinqanaba leeseli. I-Ordinary iphazamise imakethi ngokutyhila ulwazi lwabo.iipesenti zoxinzelelo oluchanekileyokunye neendleko zokuvelisa - intshukumo eyonyuse ukuthembana kwabathengi ngama-42% ngokwenkampani yabo engumzali. Ubudlelwane phakathi koogqirha besikhumba buyachuma, kunye neemveliso ezifana neCeraVe ezibonisa iingcali zonyango kwi-60% yomxholo wazo wokuthengisa.
B. I-Biotechnology ichaza ngokutsha ukusebenza kakuhle
Ukudibana kobuhle kunye ne-biotech kuvelisa izinto ezintsha ezimangalisayo:
lUkubiliswa ngokuchanekileyoIinkampani ezifana neBiomica zisebenzisa ukubiliswa kweentsholongwane ukwenza ezinye iindlela ezizinzileyo endaweni yezinto zemveli
lIsayensi yeMicrobiome: Iifomyula zikaGallinée zangaphambi/zeprobiotic zijolise ekulinganisweni kwenkqubo yendalo yolusu, kwaye izifundo zeklinikhi zibonisa ukuphucuka kwe-89% kubomvu
lUphando lwexesha elide: I-peptide ye-OneSkin eyi-OS-01 iboniswe kwizifundo eziphononongwe ngontanga ukunciphisa iimpawu zobudala bebhayoloji kwiiseli zesikhumba
3. Uzinzo: Ukusuka “Kwizinto Ezintle Onokuzifumana” Ukuya Kwizinto Ezingenakuxoxiswana Ngazo
Ukuqonda ngendalo kuye kwaguquka ukusuka ekubeni yinto eyahlulahlulayo kwintengiso ukuya ekubeni yintoulindelo olusisiseko, enyanzela iimpawu ukuba ziphinde zicinge ngayo yonke into eyenzeka kwimisebenzi yazo.
A. Uqoqosho olujikelezayo lobuhle
Oovulindlela abafana noKao bamisela imigangatho emitsha ngomgca wabo weMyKirei, obonisaIplastiki engaphantsi ngama-80%ngokusebenzisa iinkqubo ezintsha zokuzalisa kwakhona. Iphulo likaLush lokupakisha izinto ezingenanto lithintele iibhotile zeplastiki ezingaphezu kwezigidi ezi-6 ukuba zingangeni kwiindawo zokulahla inkunkuma minyaka le. Ukuphucula ukusetyenziswa kwezinto ngoku kudlulele ngaphaya kwamaqhinga – Ubuhle be-UpCircle ngoku buvela kwimithomboIitoni ezili-15,000 zeendawo zekofu ezisetyenzisiweyo kwakhonaminyaka le kwiivenkile zokutyela zaseLondon ukuze bahlambe iimaski zabo.
B. Iifomyula eziZilungelelanisa neMozulu
Njengoko imozulu embi isiba yinto eqhelekileyo, iimveliso kufuneka zisebenze kwiindawo ezahlukeneyo:
lUkhathalelo lolusu olungenalo intlangoI-Peterson's Lab isebenzisa izithambisi zezityalo zase-Australia ukwenza izithambisi ezikhusela kwiimeko zentlango yaseGobi
lIifomula Ezingangeni KumswakamaUmgca omtsha we-AmorePacific wemozulu yetropiki unee-polymers ezivela kwi-mushroom ezilungelelanisa amanqanaba okufuma
lIzikhuseli zelanga ezikhuselekileyo emanziniIifomula zeStream2Sea ezikhuselekileyo kwiingqaqa ngoku zilawula i-35% yemarike yaseHawaii
4. Ubuchwepheshe obuguqula iShishini
Ubuchule bedijithali buyadalaamava agxile kakhulu kumntu ngamnye, amava anzululoo bhulorho yobuhle kwi-intanethi nangaphandle kwe-intanethi.
A. I-AI Ifumana Ubuwena
I-chatbot ka-Olly Nutrition ihlalutya imikhwa yokutya ukuze icebise izongezo zobuhle ezenzelwe wena, ngelixa iinkqubo ze-algorithm zika-Proven SkincareAmanqaku edatha angaphezu kwama-50,000ukwenza iinkqubo ezenziwe ngokwezifiso. Itekhnoloji ye-Sephora's Color IQ, ngoku ekwisizukulwana sayo sesithathu, inokufanisa imibala yesiseko kunyeUkuchaneka kwe-98%ngokusebenzisa iikhamera zefowuni.
B. I-Blockchain Yakha I-Trust
Inkqubo ka-Aveda ethi “Seed to Bottle” ivumela abathengi ukuba balandelele uhambo lwezithako zonke, ukusuka kwizixhobo zokuvuna ibhotolo ye-shea yaseGhana ukuya kwiishelufu zokugcina izinto. Eli nqanaba lokungafihli nto liye landisaamanqaku okuthembeka kwabathengi ngama-28%.
C. Ikhawuntara yobuhle beMetaverse
Ubuchwepheshe be-Meta bokuvavanya i-VR, esele busetyenziswe yi-45% yabathengisi abakhulu bobuhle, bunciphise imbuyekezo yeemveliso ngama-25%. Umncedisi we-“Beauty Genius” we-L'Oréal osebenza kwi-intanethi uphatha iingxoxo zabathengi ezizigidi ezi-5 ngenyanga.
Indlela Engaphambili:
Umthengi wobuhle ka-2025 ngumthengiumvavanyi oqondayo- kunokwenzeka ukuba bafunde ngophando lwe-peptide njengoko beya kuthatha inxaxheba kwiphulo lokuzinza kophawu. Iimpawu eziphumeleleyo kuya kufuneka zibe nobuchuleubuchule obunemilinganiselo emithathu:
lUbunzulu beSayensi- Amabango axhasayo ngophando oluphononongwe ngontanga
lUbuchule bobuchwepheshe- Yenza amava edijithali/aphathekayo angenamthungo
lInjongo Yokwenene- Faka uzinzo kunye nokubandakanywa kuwo onke amanqanaba
Ikamva leleempawu ezinokuba ngoososayensi, ababalisi bamabali kunye nabasebenzi abalwela amalungelo abantu – konke ngaxeshanye.
Ixesha leposi: Meyi-08-2025