1. UMthengi oMtsha woNobuhle: Uxhotyisiwe, uneNdlela yokuziphatha kunye noVavanyo
Ubume bobuhle bufumana inguqu emandla njengoko abathengi bejonga ngakumbi ukhathalelo lomntu kusetyenziswa ilensi yokuzibonakalisa kunye noxanduva lwentlalo. Abasaneliseki ngamabango antsonkothileyo, abathengi banamhlanje bafunaukunyaniseka, ubandakanyo kunye nokungafihli nto ngokugqibeleleyoukusuka kwiimpawu.
A. Identity-First Beauty ithatha Centre Stage
Ukunyuka "kobutshantliziyo bobuhle" kuguqule i-makeup kunye ne-skincare zibe zizixhobo ezinamandla zokuzibonakalisa. Abathengi beGen Z ngoku bavavanya iibrendi ngokusekwe kukuzinikela kwabo kwiyantlukwano nakwizizathu zentlalo. Iinkokeli zentengiso ezifana neFenty Beauty zibeka imigangatho emitsha kunye nezaboUluhlu lwesiseko se-40-shade, ngelixa iibrendi ze-indie ezifana ne-Fluide zicela umngeni kwimimiselo yesini kunye nemigca yokuthambisa ye-unisex. E-Asia, oku kubonakala ngendlela eyahlukileyo – inkqubo kaShiseido yophawu lwaseJapan ethi “Ubuhle beLizwe eliNgcono” iphuhlisa iimveliso ezilungiselelwe abantu abalupheleyo, ngelixa i-China's Perfect Diary isebenzisana namagcisa alapha ekhaya kwingqokelela yohlelo olulinganiselweyo lokubhiyozela ilifa lemveli lengingqi.
B. Inguquko yeSkinimalism
Intshukumo yobhubhane “yokungazenzi” iye yavela yayindlela entsonkothileyo yobuhle obuncinci. Abathengi bayawolaiimveliso ezininzi ezisebenzayoezizisa iziphumo eziphezulu kunye namanyathelo amancinci. I-Ilia Beauty's i-cult-favorite ye-Super Serum Skin Tint (ene-SPF 40 kunye neenzuzo ze-skincare) yabona ukukhula kwe-300% ngo-2023, ukubonisa ukuba abathengi bafuna ukusebenza kakuhle ngaphandle kokulalanisa. Amajelo eendaba ezentlalo aphembelela lo mkhwa ngokusebenzisa iindlela zentsholongwane ezinje “ngokuhamba ngebhayisekile eluswini” (ubusuku obutshintshisanayo bokukhutshelwa, ukuchacha kunye nokuhanjiswa kwamanzi) obufumene ngaphezulu kweebhiliyoni ezi-2 zeembono zeTikTok kulo nyaka uphelileyo. Iibrendi zokucinga phambili ezifana nePaula's Choice ngoku zibonelelaabakhi berejimeni elungiselelweyoezenza lula ezi nkqubo zintsonkothileyo.
2. INzululwazi iDibana nokubaliswa kwaBali: INguquko yokuKholeka
Njengoko abathengi besiya besiba ngakumbi isithako-savvy, iimveliso kufuneka zibuyisele amabangoubungqina benzululwazi obungenakuphikiswangelixa ukwenza iteknoloji enzima ifikeleleke.
A. Ubungqina beklinikhi buba yiTable Stakes
I-70% yabathengi be-skincare ngoku baphonononga iilebhile zemveliso kwiidatha zeklinikhi. ULa Roche-Posay uphakamise ibha kunye ne-UVMune 400 ye-sunscreen, equka imifanekiso emincinci ebonisa indlela isihluzo sabo selungelo elilodwa lomenzi senza "i-sunshield" kwinqanaba leselula. I-Ordinary yaphazamisa imarike ngokutyhila zaboiipesenti zoxinaniso oluchanekileyokunye neendleko zokuvelisa - inyathelo elonyusa ukuthembela kwabathengi ngama-42% ngokwenkampani yabo engumzali. Ubudlelwane beDermatologist buyachuma, kunye neempawu ezifana neCeraVe enabasebenzi bezonyango kwi-60% yomxholo wabo wokuthengisa.
B. I-Biotechnology ichaza kwakhona ukusebenza kakuhle
Ukudityaniswa kobuhle kunye ne-biotech ivelisa izinto ezintsha ezisisiseko:
lUkuQinisa okuchanekileyo: Iinkampani ezifana neBiomica zisebenzisa i-microbial fermentation ukwenza ezinye iindlela ezizinzileyo kwimisebenzi yemveli
lInzululwazi yeMicrobiome: Imixube kaGalinée yangaphambili/yeprobiotic ijolise kwi-ecosystem balance, kunye nophononongo lweklinikhi olubonisa ukuphucuka kwama-89% kububomvu.
lUphando Lobomi Obude: I-OneSkin's proprietary peptide OS-01 ibonisiwe kwizifundo eziphononongwe ntanga ukunciphisa iimpawu zobudala bebhayoloji kwiiseli zolusu
3. Uzinzo: Ukusuka “ku-Nice-to-Have” ukuya kokuNgaxoxiswana
I-Eco-consciousness iye yavela kumahluko wokuthengisa ukuya kwi-ulindelo olusisiseko, ukunyanzela iibrendi ukuba zicinge ngokutsha zonke iinkalo zemisebenzi yazo.
A. UQoqosho loBubuhle beSetyhula
Oovulindlela abanjengoKao bamisela imigangatho emitsha ngomgca wabo weMyKirei, oquka80% ngaphantsi kweplastikingokusebenzisa iinkqubo zokuzalisa ngokutsha. Inyathelo likaLush lokupakisha ze lithintele ngaphezulu kwezigidi ezi-6 zeebhotile zeplastiki ukuba zingangeni kwiindawo zokulahla inkunkuma minyaka le. I-Upcycling ihambe ngaphaya kwamaqhinga-Ubuhle be-UpCircle ngoku yimithomboI-15,000 yeetoni zamabala ekofu asetyenzisiweyo kwakhonaqho ngonyaka ukusuka eLondon cafes ukwenzela izikhuhla kunye nemaski zabo.
B. Iindlela zokuLungiselela iMozulu
Ngemozulu egqithisileyo iba yinto eqhelekileyo, iimveliso kufuneka zisebenze kwiindawo ezahlukeneyo:
lDesert-Ubungqina Skincare: ILebhu kaPeterson isebenzisa iibhotani zaseOstreliya zaseOstreliya ukwenza izinto zokuthambisa ezikhusela kwiimeko zeNtlango yeGobi
lIifomula zokumelana nokufuma: Umgca omtsha we-AmorePacific wemozulu yetropiki ubonisa iipolima ezenziwe ngamakhowa ezilungelelanisa amanqanaba okufuma.
lIzikhuseli zelanga ezikhuselekileyo zaselwandle: Iifomyula ezikhuselekileyo ze-Stream2Sea ngoku zilawula i-35% yemarike yaseHawaii
4. IThekhnoloji yokuBumba ngokutsha iShishini
Ukusungula idijithali kuyadalahyper-personalized, amava antywilayoukuba ibhulorho online kunye nobuhle ngaphandle kweintanethi.
A. I-AI Ifumana Umntu
I-Chatbot ye-Olly Nutrition ihlalutya imikhuba yokutya ukucebisa izongezo zobuhle, ngelixa iinkqubo ze-algorithm zeProven Skincare.50,000+ amanqaku edathaukwenza iinkqubo eziqhelekileyo. Itekhnoloji ye-IQ ye-Colour ye-Sephora, ngoku ikwisizukulwana sayo sesithathu, inokutshatisa i-shades yesiseko kunyeUkuchaneka kwe-98%.ngokusebenzisa iikhamera ze-smartphone.
B. Blockchain Yakha Trust
Inkqubo ka-Aveda ethi “Seed to Bottle” ivumela abathengi ukuba balandele umkhondo wohambo lwesithako, ukusuka kwizivuni zebhotolo yeshea yaseGhana ukuya kwiishelufa. Eli nqanaba lokungafihli liwanyusileamanqaku okuthembeka kwabathengi ngama-28%.
C. Ikhawuntara yobuhle beMetaverse
I-Meta's VR try-on technology, esele yamkelwe yi-45% yabathengisi bobuhle abakhulu, inciphise imbuyekezo yemveliso ngama-25%. Umncedisi we "Beauty Genius" weL'Oréal ujongana nezigidi ezi-5 zeengcebiso kubathengi ngenyanga.
Indlela Engaphambili:
Umthengi wobuhle ka-2025 aumvavanyi osezingqondweni- ngokulinganayo kungenzeka ukuba bajonge uphando lwepeptide njengoko beza kuthabatha inxaxheba kwinyathelo lokuzinza kwebrendi. Iibrendi eziphumeleleyo ziya kufuneka zikwazi kakuhleukuveliswa kwezinto ezintathu-ntathu:
lUbunzulu beNzululwazi- Buyela amabango ngophando oluphononongwe ngoontanga
lUbunzulu beTekhnoloji-Yenza amava angenamthungo edijithali / ngokwasemzimbeni
lInjongo eyiyo- Zinzisa uzinzo kunye nobandakanyo kuwo onke amanqanaba
Ikamva leleebhrendi ezinokuba zizazinzulu, ababalisi bamabali kunye namatsha ntliziyo – zonke ngaxeshanye.
Ixesha lokuposa: May-08-2025